We like to keep it pretty simple around here, launched at the end of 2012 Basketballdirect.co.uk is an online store created by basketball fans for basketball fans. We are committed to the goal of providing a one stop shop to fulfil the needs of any basketball fan, player, coach or official. Our aim is to constantly expand and diversify our range throughout our first few years of trading so that we will eventually offer the UK and Ireland’s most comprehensive selection of basketball clothing, equipment and accessories.